Furniture Industry: Boost Sales with Nano Protection

Nano Furniture
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In the furnishing industry, nanotechnology offers an exciting opportunity to improve customer satisfaction, differentiate from competitors, and generate significant additional revenue streams. We'll explore the benefits of protective "Stain Resistance" nanocoatings as a profitable add-on service and provide practical tips on how to implement it in your business.

Lotus Nano: Leading independent nanotech and nanocoating consulting in India.

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Are you looking for ways to increase your revenue in furnishing business? Have you ever heard of "Stain Resistance" or "Easy Clean" or "Protective" Nanocoatings? Such coatings have been around for over a decade now and are improving constantly, but many businesses in India and other countries are missing out on the opportunity to offer this incredible technology to their customers.

In the furnishing industry, nanotechnology offers a game-changing opportunity to improve customer satisfaction, differentiate from competitors, and generate significant additional revenue streams.

In this article, we'll explore the benefits of adding "Stain Resistance" nanocoatings as a service and provide practical tips on how to implement this technology in your business.
protect what you produce with nanotech
"Stain Resistant" furniture and furnishings offer the peace of mind that comes with knowing spills and stains won't ruin your sofa, table, or carpet. Maintain a fresh and inviting look in your home or office, even in the face of life's little accidents.


Nanotechnology is revolutionising the furnishing industry at racing speeds, offering much more than just simple surface protection. Nanocoatings cover a breadth of functions, catering to a myriad of industry-specific needs.

For instance, antimicrobial nanocoatings, laden with nanoscale particles exhibiting antimicrobial traits, are commonly applied in healthcare and children's furniture, ensuring a safer environment.

Equally critical is the use of fire retardant nanocoatings, especially designed to resist combustion - a measure aimed at enhancing safety in both commercial and residential settings.

Nanocoatings also help battle the effects of nature; UV-resistant varieties preserve the vitality of outdoor furniture, warding off colour fading or degradation due to sun exposure.

Meanwhile, thermal-insulation nanocoatings, which reflect heat, bring comfort to users of outdoor furniture even under direct sunlight.

We also see self-cleaning nanocoatings that structurally deter dirt or dust adhesion at a nanoscale level, yielding a self-cleaning phenomenon.

Stain resistance will hold up and won's spoil a party
Stain resistant furnishings repel even red wine and won't spoil the party. Had this sofa been nano-coated these guys would have not had half the fun.

Advantages of
Stain Resistant

There are many benefits your customers will thank you for when their furnishing portfolio is protected with nano-coating. "Stain Resistance" can be coated on a wide range of surfaces, including textiles, leather, plastic, wood, wool, faux-leather, glass, and more. Lotus Nano generally specifies products known as silica-based nanocoatings which are particularly safe to use in the furnishing industry and 100% PFAS-free. Here some of the key advantages of "Stain Resistance" silica-based nanocoatings your clients will enjoy:

Increased Durability

Nanocoatings are extremely durable, and they can withstand harsh environmental conditions, such as extreme temperatures, humidity, and UV radiation. This makes them an ideal choice for surfaces that are exposed to the elements, such as outdoor furniture, car exteriors, and more.

Water Resistance

Nanocoatings are also highly water-resistant, which makes them an excellent choice for surfaces that are exposed to moisture or spills, such as textiles and leather. These coatings can help to prevent water from penetrating the surface, which can help to prevent staining, mould growth, smells and other types of damage.

Self-Cleaning Capabilities

"Stain Resistance" nanocoatings are designed to have self-cleaning capabilities, which means that they can repel dirt, dust, and other contaminants. This is particularly useful for surfaces that are exposed to dirt and grime, such as car exteriors, outdoor furniture, and more. Self-cleaning nanocoatings can help to keep surfaces looking clean and new for longer, which can save time and money on cleaning and maintenance.


Most silica-based coatings are so thin that they appear transparent to the human eye, which means they can be applied to surfaces without altering their appearance in any way.

No changes to your product

"Stain Resistant" nanocoatings do not alter the “look & feel” of your products. Nanocoatings can help to hide imperfections and create a more polished and professional appearance.


We specify only 100% PFAS-free silica-based coatings. Silica is a naturally occurring mineral and is non-toxic, which means silica-based coatings are generally considered to be biocompatible and safe for use in offices or households, are child and pet safe, and even used extensively in the medical industry.

Environmental friendliness:

Nanocoatings we work with are environmentally friendly and do not contain harmful chemicals or solvents, which can make them a good choice for companies that prioritise sustainability.

One-Coat & Long Lasting

Most "Stain Resistant" coatings just need to be applied with a single layer and can easily last for one to several years. However, harsh physical abrasion (like scrubbing with high pressure) and / or strong chemicals (such as detergent) are its worst enemies on furnishings.

Example of how anti-stain nano coating makes a fabric water repellent
Close up of a anti-stain nano-coated fabric that repels water. The more ball-shaped a drop the more hydrophobic it is.

Advantages of Adding
Stain Resistance
as a Service

If you're in the furnishing business, adding "Stain Resistant" nanocoating to your service portfolio ("NaaS" being Nanocoating as a Service) can be a game-changer. Here are the plus points that you can enjoy:

Increased Customer Satisfaction

Customers always crave value-additions when buying products. By offering an "Stain Resistance" service, you can provide them with a hassle-free solution to protect and maintain their purchase. This will naturally boost their satisfaction levels, and they'll keep coming back for more of your services.

Competitive Advantage

The furnishing industry is cut-throat, and standing out from the clutter can be a real challenge. However, by marketing and offering an "Stain Resistance" service, you can differentiate yourself from your competitors and create a unique selling point that'll attract more customers towards your brand.

Increased Revenue

Including an "Stain Resistance" service can be a lucrative source of additional revenue for your business. Whether you price it in or charge extra, this cleverly marketed service can generate significant income and increase your profits.

Extended Product Lifespan

Using "Stain Resistance" nanocoating can make surfaces last longer and look better over time, while also requiring less cleaning effort, water, and cleaning chemicals. This can help your business extend the lifespan of your products, which will boost your brand image and trust in the market.

Growing Repeat & Referral Business

Customers who are satisfied with the promised "Stain Resistance" experience are more likely to come back for future purchases and services and refer others to your business. This can help you grow a loyal customer base and increase your customers' trust in your company's work.

Sustainability Benefits

Few would argue that more and more informed consumers are looking for companies who make real efforts towards eco-friendly and sustainable products and services. Promoting "Stain Resistance" as a sustainability contribution, you can further enhance your brand reputation and establish your business as a responsible, future-ready company.

Serving an Anticipated Need

Adding a "Stain Resistance" service to your furnishing portfolio shows that you understand your customers' needs and preferences - oftentimes even before they have. By anticipating what they want and providing a convenient, practical and economical solution, you can build a strong relationship with your customers and establish your business as customer-centric and innovative.

Example of how anti stain coating looks on a marble surface
Example of how anti stain coating looks on a marble table.

as a Service

Now that we've discussed the advantages of adding protective "Stain Resistance" nanocoating as a service both from a producer and customer perspective, let's now explore how to implement it. Here are have four ways to offer this service:

More about NaaS

1. Free Inclusive Service

Businesses in the furnishing industry can include a simple process in their production line where the "Stain Resistance" coating is applied by default as a product feature before it is even available for purchase to its customers. The coating process is priced into the product’s sales price.

2. Free or Paid On-demand In-Store Service

Businesses can offer an on-site "Stain Resistance" or "Easy Clean" nanocoating service for customers who purchase products in-store. This can be a convenient option for customers who want to protect their purchases immediately and can also provide an opportunity for businesses to upsell the service at the point of sale.

3. Free or Paid On-Demand Online Add-On

If your company runs an online shop another option is to offer the "Stain Resistance" nanocoating service as a free or paid add-on before online checkout. Customers who are interested in this service can opt-in and pay an additional fee for the service or simply take on your free offer where your coating cost is already priced in. This can generate additional revenue for the business while also providing a value-added service to customers.

Example of how anti stain coating could be implemented online
Example of how Stain Resistance can be implemented online as a paid add-on service.

4. After-Sales Service

Nanocoatings don’t last forever and need to be renewed after a few years. Businesses can offer free vouchers for the first re-coating after, e.g. 1 year as a free service helping you to maintain direct customer contact with the opportunity to cross-sell other products or services.


Implementing Nanocoatings as a Service (NaaS) offers compelling advantages readily adaptable to your existing furnishing business processes. This protective, stain-resistant solution serves as an appealing value proposition that extends beyond surface benefits.

Direct Advantages

Adopting Nanocoatings as a Service enables you to:

  • Enhance customer satisfaction by safeguarding clients' investments
  • Distinguish your business with an exclusive value addition
  • Drive significant supplementary revenue

Long-term Benefits

Nanocoatings as a Service can foster:

  • Extended product lifespan, reflecting better on your brand
  • Burgeoning repeat and referral business from gratified customers
  • Brand recognition as a sustainable and customer-focused entity

Lotus Nano

By applying nano coatings, furnishing businesses provide a convenient solution for maintaining furnishings while requiring less effort and resources from customers. When businesses effectively market this service (NaaS), highlighting the advantages for customers and the environment, they position their brand as caring, innovative and future-oriented.

Overall, implementing protective stain-resistant nanocoatings as a service demonstrates that furnishing businesses understand and anticipate customer needs, providing significant value that competitors have yet to match. Taking this step now can give businesses a lasting competitive edge in this industry.

Furnishing businesses that capitalise on nano coatings' advantages will unlock an opportunity to boost sales, raise customer satisfaction, and increase profitability through a unique offering for sofas, rugs, upholstery, carpets, leather goods, furniture and so much more.

Contact us today to schedule a consultation with our experts. Request your free trials!