Unpacking the Excuses: Why PFAS Persists
Join us as we critically examine our special collection of the top 50 reasons companies cite for continuing to use PFAS - especially in consumer products. We are addressing each argument with the responses they deserve. Our goal is to foster a clear understanding of why substitution is not just a luxury, but necessary in the majority of cases.
We recognise that change can be challenging, especially when it involves well-established practices. However, with mounting evidence about the risks associated with PFAS, embracing safer alternatives is crucial for consumer safety and environmental protection and a manufacturer's future.
Denial of Harm / Downplaying Risks
Following excuses attempt to minimise or deny the scientific evidence linking PFAS to harmful health and environmental effects. From questioning the validity of research to downplaying the severity of the problem, these arguments often rely on misinformation or a selective interpretation of the facts.
| # | Argument | Counter-Argument |
|---|---|---|
| 1 | It's not that bad. The risks are exaggerated. | Endless scientific studies have proven the severe health and environmental impacts of PFAS. |
| 2 | We only use a tiny bit of PFAS. It can't be harmful. | PFAS are known as "forever chemicals" because they persist in the environment. Even small amounts accumulate over time. |
| 3 | Our type of PFAS isn't dangerous. | All PFAS are concerning. The entire group of chemicals is under scrutiny due to similar properties and effects. |
| 4 | It's not proven that PFAS causes harm in humans. | Come on, really now? Google or AI it. There's overwhelming evidence linking PFAS to various serious health issues. Tip: set up a free daily Google Alert for "PFAS". Read those headlines everyday. If they don't do anything to you then there's something wrong with you. |
| 5 | Our PFAS use is so minimal, it's not worth changing. | PFAS accumulates over time. Even small amounts contribute to a larger problem. Every reduction matters. |
| 6 | Replacing PFAS will make our products less safe. Is that what you want? | You have an absolutely valid point. PFAS must not be replaced at any cost where it is considered essential. For life / safety applications, PFAS may be crucial, especially if current substitution attempts underperform. Do you see this differently? Let us know! |
| 7 | PFAS concerns are just a fad, like the gluten-free trend. | Unlike dietary trends, PFAS concerns are based on hard scientific evidence of environmental persistence and potential health impacts. This isn't a passing fad but in all probability one of the largest man-made chemical disasters in history. |
| 8 | The media is just sensationalising this issue for clicks. | While media coverage can sometimes be sensational, the underlying science on PFAS risks is solid and peer-reviewed. This isn't mere clickbait. Start reading up on it! |
| 9 | PFAS is biodegradable. | Uh False! PFAS are called "forever chemicals" precisely because they don't biodegrade in any reasonable timeframe. They persist in the environment for decades or even centuries. |
Economic Arguments
Cost is a common concern when it comes to transitioning away from PFAS. These excuses focus on the potential financial burden of adopting alternatives, often neglecting the long-term economic risks associated with inaction and potential liabilities.
| # | Argument | Counter-Argument |
|---|---|---|
| 10 | If we ban PFAS, we'll fall behind in the technological race and lose our position as a leader in innovation. | That's a false dichotomy. Transitioning away from PFAS will stimulate innovation and create new economic opportunities. Investing in safer alternatives will not only protect public health and the environment but also foster the development of new technologies, industries, and jobs. The long-term economic benefits of a PFAS-free future far outweigh the perceived costs of transitioning away. |
| 11 | It's too expensive to change our processes. | Not necessarily. Substitutes exist in 80% of cases. The cost of not changing is far higher in terms of future liabilities, loss of market share, and reputational damage. |
| 12 | Our shareholders won't approve of the costs involved in changing. | Shareholders are increasingly demanding environmental responsibility. The cost of inaction will be far greater in the long run. Smart shareholders know that. |
| 13 | Our economy can't afford to ban PFAS right now. | The economic cost of PFAS-related health and environmental issues far outweighs any short-term economic benefits. This topic will not go away. Manage it or it manages you. |
| 14 | Consumers won't pay more for PFAS-free products. | Are you willing to risk your reputation and customer loyalty by clinging to outdated practices? The cost of inaction far outweighs the perceived savings of using PFAS - especially if the use is considered 'non-essential'. |
| 15 | We've just invested heavily in PFAS-based tech. | It depends on the tech and how essential PFAS in your products are to life and safety of your customers. Generally speaking: Be that leader in the transition away from PFAS. Prioritise the elimination of non-essential uses and demonstrate a commitment to sustainability and inspire others to follow suit. |
Shifting Blame / Responsibility
Rather than taking responsibility, these excuses attempt to deflect blame onto others, whether it's competitors, consumers, governments, or even a lack of awareness. This category highlights the reluctance of some companies to acknowledge their role in the PFAS problem.
| # | Argument | Counter-Argument |
|---|---|---|
| 16 | We didn't know PFAS was harmful. | Ignorance is not a defence and won't cut it anymore. Companies have a responsibility to understand the materials they use. |
| 17 | There are no regulations where we produce and sell. | It's not just about rules. Knowingly profiting from practices that harm others will inevitably backfire. |
| 18 | This is just a conspiracy to keep us down. | PFAS regulations are being implemented worldwide. This isn't about one region versus another, it's about global health. |
| 19 | Aren't there more important issues to worry about? | If you process PFAS in your products you contribute to contamination affecting water, food, and human health. PFAS is quickly becoming your number one issue to worry about. |
| 20 | Our competitors are still using it, so we have to. | Your competitors may well be working on solutions. This is your chance to be the first to go PFAS-free in your market with a massive competitive advantage and marketing opportunity. Take it. |
| 21 | Our government hasn't banned it, so it must be fine. | Governments often lag behind scientific evidence. You understand the consequences continuing with PFAS. Corporate responsibility means doing the right thing. Just Do it. |
| 22 | Our customers don't care about PFAS. | Keep dreaming. Customer awareness is surging fast. Nobody wants PFAS around. Those calls will come, and soon. When your customers pressure mounts you'd better be ready with alternatives. |
| 23 | We're too small a company to make a difference. | Every bit counts. Small companies collectively make up a significant portion of any market. Change starts with individual action. Make that difference. |
| 24 | It's not our responsibility to protect the environment. | Sorry. You shouldn't be and won't be in business soon. |
| 25 | We don't have the technology to replace PFAS. | PFAS-free alternatives exist for most applications, and they're rapidly improving. Talk to us. We get you there! |
| 26 | It's just a trend. It'll blow over. | It won't. PFAS concerns are based on solid scientific evidence and certainly aren't a trend. Don't wait to find out and start educating yourself on what's going on. |
| 27 | We're not the biggest PFAS polluters. Focus on them first. | Size doesn't matter. Everyone must act. Being 'less bad' won't exempt you. Turn it around now. Understand and seize this unique opportunity now. |
| 28 | We can't control how our products are disposed of. It's not our problem. | The future is circular. Leading companies are moving towards a circular economy, taking responsibility for the entire lifecycle of their products, including minimising waste and the responsible management of harmful substances like PFAS. |
| 29 | We're a B2B company. End consumers don't care about our PFAS use. | B2B customers are increasingly scrutinising their supply chains due to consumer and regulatory pressure. PFAS will quickly become your number one problem with your business customers. |
| 30 | Not bothered. PFAS isn't listed as a toxic substance in our country. | Burying your head in the sand is not a strategy. The science is clear on the harmful effects of PFAS. Relying on the absence of regulations is short-sighted and puts your company and the environment at risk. |
Lack of Alternatives / Technological Barriers
These excuses center around the perceived lack of viable alternatives to PFAS or the technological challenges associated with implementing them. However, advancements in materials science are constantly evolving, and many effective solutions are already available and ready.
| # | Argument | Counter-Argument |
|---|---|---|
| 31 | Our products simply won't work without PFAS. | Many companies globally have successfully transitioned to PFAS-free alternatives. Innovation is key to survival. But it is true that there are essential PFAS uses which warrant to be treated differently. |
| 32 | Replacing PFAS is bull. PFAS cannot be replaced. | Ah really? Alternatives exist in most instances and research & development expertise is readily available. Talk to us! |
| 33 | We're waiting for a universal PFAS replacement before we act. | There likely won't be a one-size-fits-all replacement. Different applications require different solutions. Waiting for a universal fix is just procrastination. |
| 34 | Our PFAS use is part of our patented processes. Not giving away our competitive edge. | Patents expire, but reputational damage can linger. New patents for innovative, PFAS-free solutions could provide an even stronger competitive advantage. Use this opportunity. |
Ignorance / Lack of Awareness
Claiming ignorance about the dangers of PFAS is no longer a viable excuse. These arguments often overlook the abundance of scientific research and public awareness campaigns that have highlighted the risks associated with these chemicals for years.
| # | Argument | Counter-Argument |
|---|---|---|
| 35 | We've always done it this way. | That one will force you to move. The market and regulations are shifting away from PFAS. Innovate now to stay competitive and compliant, or risk irrelevance. |
| 36 | PFAS has been used for decades. If it is so bad, we'd know by now. | We do now. Many harmful substances were used for years before their dangers were fully understood. Asbestos and lead are prime examples. |
Regulatory Compliance
These excuses rely on meeting current regulations as a justification for continued PFAS use. However, regulations often lag behind scientific understanding, and simply complying with existing standards doesn't guarantee safety or long-term sustainability.
| # | Argument | Counter-Argument |
|---|---|---|
| 37 | Our PFAS use is regulated, so it must be safe. | Regulations often lag behind scientific understanding. Just because something is currently permitted doesn't mean it's safe or will remain unregulated. |
| 38 | This is just another example of overregulation. | Playing the victim card won't work. Regulations are often a necessary response to industry inaction. Embrace the opportunity to lead the way in responsible PFAS management and demonstrate your commitment to a sustainable future. |
Delay Tactics
These excuses aim to postpone action, often by waiting for a perfect solution or for others to take the lead. However, delaying the transition away from PFAS only prolongs the problem and increases the potential for future consequences.
| # | Argument | Counter-Argument |
|---|---|---|
| 39 | We'll deal with it when we have to. | By then, it might be too late. Early adopters of safer alternatives will have a significant market advantage. |
| 40 | We can't afford to be early adopters. Let others take the risk first. | Late adopters often lose out and face reputational damage. Being proactive can provide a significant competitive advantage and build consumer trust. |
| 41 | PFAS concerns are just a Western luxury. Most others don't care. | PFAS is a developing global issue and certainly not a luxury to sort out by some. More and more countries consider stricter regulations and bans to address the harmful effects of PFAS. |
| 42 | Our PFAS use is proprietary information. We can't disclose it. | Transparency is increasingly expected by consumers and regulators. Hiding behind proprietary claims may backfire in terms of public trust. |
| 43 | What’s the fuss? We just switch to a lesser-known PFAS or tweak a PFAS molecule slightly and stay legal! | Intentionally exploiting legislative loopholes for profit at everyone else's expense? That's a move you're bound to regret. Just don't do it. |
| 44 | Our customers demand the performance that only PFAS can provide. | Customer education is key. Many customers, when informed about the risks, are willing to accept that innovation is the way out here. Talk to us for advice. |
| 45 | Our PFAS use is so minimal, it's not worth changing. | PFAS accumulates over time. Even small amounts contribute to a larger problem. Every reduction matters. |
| 46 | We're offsetting our PFAS use through other environmental initiatives. | While other environmental efforts are commendable, they don't negate the specific harms caused by PFAS. Each issue needs to be addressed directly. |
| 47 | PFAS alternatives don't perform as well. | The majority of companies find alternatives that perform equally well or better. You won't get around innovating and adapting. |
| 48 | We don't want to lose customers by pushing heavy changes unasked. | PFAS risks warrant effective communication customers will listen to carefully. They will work with you to find substitutes. |
| 49 | Some clients don't want to know about replacing PFAS. | Get ahead of the curve. Research, develop and test PFAS-free alternatives. When you're ready, showcase the improved performance to win them over. |
| 50 | PFAS alternatives might be more harmful. We're sticking with the devil we know. | No... The goal isn't to replace PFAS with equally harmful substances, but to innovate truly safer alternatives. Many companies have successfully done so. Talk to us. |
